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Becoming a Life Change Artist: 7 Creative Skills to Reinvent Yourself at Any Stage of Life by Fred Mandell & Kathleen Jordan

The Artist's Way meets What Color is Your Parachute? in an innovative approach to reinventing yourself at any stage of life.

Leonardo da Vinci, Monet, Picasso, and Berthe Morisot are some of the most creative thinkers in history. What do these artists have in common with you? More than you think, if you're looking to tackle a major life transition. The skills these artists used to produce their masterpieces are the same abilities required to make successful shifts-whether it's finding a new career or a new purpose or calling in life.

In Becoming a Life Change Artist, Fred Mandell and Kathleen Jordan share the groundbreaking approach made popular in their workshops across the country. There are seven key strengths that the most creative minds of history shared, and that anyone rethinking their future can cultivate to change their life effectively:

  • Preparing the brain to undertake creative work
  • Seeing the world and one's life from new perspectives
  • Using context to understand the facets of one's life
  • Embracing uncertainty
  • Taking risks
  • Collaborating
  • Applying discipline

As Mandell and Jordan illuminate, at its heart, making a major life change is a fluid process. But, armed with these seven key skills, anyone can overcome the bumps and obstacles effectively. With targeted exercises throughout, this is a book for all ages and stages-from those looking to transition to a new career to people embarking on retirement. Becoming a Life Change Artist sparks the luminous creativity that lies within each of us.




The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor

Our most commonly held formula for success is broken.
 
Conventional wisdom holds that if we work hard we will be more successful, and if we are more successful, then we’ll be happy. If we can just find that great job, win that next promotion, lose those five pounds, happiness will follow. But recent discoveries in the field of positive psychology have shown that this formula is actually backward: Happiness fuels success, not the other way around. When we are positive, our brains become more engaged, creative, motivated, energetic, resilient, and productive at work. This isn’t just an empty mantra. This discovery has been repeatedly borne out by rigorous research in psychology and neuroscience, management studies, and the bottom lines of organizations around the globe.
           
In The Happiness Advantage, Shawn Achor, who spent over a decade living, researching, and lecturing at Harvard University, draws on his own research—including one of the largest studies of happiness and potential at Harvard and others at companies like UBS and KPMG—to fix this broken formula. Using stories and case studies from his work with thousands of Fortune 500 executives in 42 countries, Achor explains how we can reprogram our brains to become more positive in order to gain a competitive edge at work.
           
Isolating seven practical, actionable principles that have been tried and tested everywhere from classrooms to boardrooms, stretching from Argentina to Zimbabwe, he shows us how we can capitalize on the Happiness Advantage to improve our performance and maximize our potential. Among the principles he outlines:

  • The Tetris Effect: how to retrain our brains to spot patterns of possibility, so we can see—and seize—opportunities wherever we look.
  • The Zorro Circle: how to channel our efforts on small, manageable goals, to gain the leverage to gradually conquer bigger and bigger ones.
  • Social Investment: how to reap the dividends of investing in one of the greatest predictors of success and happiness—our social support network.

 A must-read for everyone trying to excel in a world of increasing workloads, stress, and negativity, The Happiness Advantage isn’t only about how to become happier at work. It’s about how to reap the benefits of a happier and more positive mind-set to achieve the extraordinary in our work and in our lives.

 




Stories That Stick: Using Classic Storytelling Techniques to Build a Powerful Online Brand by Scott Baradell

We no longer live in a world of 30-second TV commercials and press releases that are sent only to the press. The gatekeepers of the media have lost much of their power to control the stories that brands tell the public. Now, the power of storytelling is in your hands. The question is: Do you know what to do with it?
Stories That Stick: Using Classic Storytelling Techniques to Build a Powerful Online Brand shows you, step by step, how to apply the lessons of great storytelling to build an online business or extend your brand online.

The book covers:

  • the bedrock principles of successful storytelling
  • the story arcs that resonate with any audience
  • how to develop a compelling story for your online brand
  • how to adapt your brand narrative for different customer groups
  • how to sell with testimonials and case studies
  • how to write press releases that appeal directly to your customers
  • how to use social media to tell your brand's story
  • how to tell stories that top Google's search rankings

Stories That Stick shows you how techniques that have been applied in successful storytelling for centuries have never been more relevant than they are today.




The Producer's Business Handbook, Third Edition by John J. Lee Jr. & Anne Marie Gillen

Provides a tried and true model for making a successful business of independent filmmaking!


 




Money Games: Profiting from the Convergence of Sports and Entertainment by David Carter

The businesses behind Dubai Sports City, the branding of David Beckham, and the presence and popularity of fantasy sports leagues on the internet are unmistakable indicators that the sports and the entertainment industries are quickly becoming one and the same. But, you needn't travel far or be a hard core sports fan to appreciate this fact. Whether you play Madden NFL on the Wii, use Nike+ along with your iPod to monitor your workouts, or channel surf and take note of the number of athlete-driven commercials, evidence of this transformation is ubiquitous in today's sports viewing and consuming experience.

In recent years, the rapid convergence of sports and entertainment has been key to the sports business industry's continued growth and financial success. Money Games not only analyzes how industry stakeholders have monetized this convergence, but also provides readers with answers to this core question: how can the sports business continue to profit from the blurring of sports and entertainment? Author David M. Carter considers a wide array of implications for television content, video gaming, athlete branding, the Internet, mobile technology, gambling, sports-anchored real estate development, venue technology, and corporate marketing—in short, those areas where business opportunities exist now that sports and entertainment have become one.

Money Games is a must-read for professionals and future leaders of the sports and entertainment industries, and sports fans will also find an intriguing story about the evolution of the games that they cherish and follow.


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