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Self-Publishing Company Honored in
The National “Best Books 2008” Awards
Hits $7 Million* in Sales in 2009!
A BIG! BIG! Congratulations to Carol & Chanda, the mother & daughter team behind THE Major Self-Publishing Success Story of 2009!
The Elf on the Shelf : A Christmas Activity Book by Carol V. Aebersold and Chanda A. Bell, illustrated by Coe Steinwart was honored as a multiple award-winning book in our National “Best Books 2008” Awards, sponsored by USA Book News. Results were announced nationally in October 2008.
In 2009, The Elf on the Shelf (packaged as a cool gift set with a toy elf!) has become the #1 Children’s Picture Book Title on Publisher’s Weekly Bestseller List & BN.com (December 21, 2009) and the publishing company has garnered a breathtaking $7 million* in sales!
“On behalf of USA Book News and the National ‘Best Books’ Awards, we wish to congratulate author’s Carol V. Aebersold and Chanda A. Bell as well as illustrator Coe Steinwart on their phenomenal success in 2009,” says Jeffrey Keen, President and CEO of JPX Media, parent company of USA Book News. “USA Book News will continue to honor and recognize top quality books from independent publishers that deserve wider recognition and success in a marketplace that is sometimes dominated by the big houses. ‘Elf’ proves that innovation, creativity, and imagination can still break through the commercial noise to reach consumers.”
*From Publisher’s Weekly (12/21/09): “The Elf on the Shelf has become a Christmas phenomenon! Self-published…the book—a $29.95 hardcover packaged with an elf doll—is #1 on B&N.com, and is selling strongly at Borders.com and on Amazon as well…The book is not available at any big-box retailers, such as Wal-Mart or Costco, but even so, the company expects 2009 sales to approach $7 million.”
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